E-Commerce News asks what has one letter done to gadgetry
? Adding an "i" to the start of your product name instantly identifies it as being intended for, or associated with, the iPod. Howard Kim of iLuv
deliberately added an i to his company's product line while Tim V. Kolton of V-Moda headphones i-avoided. He didn't want to get lost in the crowd. Seems to me that if a single letter sends a powerful sales message to potential customers you'd be silly not to i your product. What do you think?