When asked by Newsweek's N'Gai Croal why Shadowrun on the Xbox 360 cost $10 more than the identical PC version, Microsoft Games Studios' corporate vice president could have simply said "because we can." (Remember, folks, before Gears of War, Microsoft was selling their first-party titles for the old standard of $49.99.)
Nay, this wordsmith saw a canvas on which he could be poetic! "[These] price points are our standard pricing for each platform ... This pricing structure is not uncommon in the multiplayer-only first-person shooter genre, as numerous titles have seen success at this price point and gaming model."
Do we have an answer as to how Microsoft can justify screwing console owners out of ten dollars? No. Have we witnessed a moment of linguistic triumph? Yes. Brilliant!