Ubisoft seems to really hope that legions of non-Japanese girls will materialize, frenetically demanding to be allowed to design their very own fashion line -- just as soon as they're finished with their Horsez, that is. They've announced Fashion Designer, a game that allows players to -- you guessed it -- design their own outfits and accessories, and send models catwalking out for praise.

Eventually, a Love and Berry-style frenzy really is going to take root among younger girls outside Japan, but we're not sure this is going to be it. If nothing else, however, it's nice to see that Ubisoft is really trying to keep up with Nintendo's market expansion. We may not love everything they're producing, but we admire the effort. High five! Though perhaps a little eyelash-flutter may be more appropriate here.

This article was originally published on Joystiq.

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