A phone that has the ability to play NES roms isn't anything new, but a phone that was designed specifically for that purpose (see the "A" and "B" buttons) is plenty to trigger our desire synapses. Oh, and dig this: It's got TV out, so you can play on a big screen, much to the delight of people at awful parties everywhere.
But now, as you've probably guessed, it's time for the sad news. You can't buy the phone (made by Hong Kong's Gionee) here. But, maybe that's for the best. Can you imagine how irritating it would be to watch YouTube videos of Super Mario Bros. speed runs interrupted every 20 seconds with "Gram Mam Calling"?