We're still waiting for official confirmation on this, but word is that Wowhead, my favorite WoW database, was just sold to Affinity Media for around $1 million. The source claims to have worked at IGE back in the day, so he seems somewhat credible. The rub here is that Affinity Media used to own IGE, the notorious gold dealing empire, but according to this Gamasutra interview from a few weeks ago, they sold IGE, and "If you go to any of our sites, you'll never see a gold-selling ad."

Affinity Media also owns Thottbot and Allakhazam, so if this rumor of Wowhead acquisition is correct, they will now own all three of the major databases. So far we have no official confirmation of this story; WoW Insider is trying to reach both Wowhead and Affinity Media for comment. But if the rumors are true, our supposed last refuge against gold sellers may have just been sold.

[ Thanks, Ahmed! ]

Update: Wowhead has posted a confirmation on their front page and says that since IGE is "out of the picture," they decided to join Affinity Media's ZAM content network. They also promise more information later today.

This article was originally published on WoW Insider.