Affinity Media also owns Thottbot and Allakhazam, so if this rumor of Wowhead acquisition is correct, they will now own all three of the major databases. So far we have no official confirmation of this story; WoW Insider is trying to reach both Wowhead and Affinity Media for comment. But if the rumors are true, our supposed last refuge against gold sellers may have just been sold.
[ Thanks, Ahmed! ]
Update: Wowhead has posted a confirmation on their front page and says that since IGE is "out of the picture," they decided to join Affinity Media's ZAM content network. They also promise more information later today.