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Penny Arcade questions Doritos Unlock Xbox contest

David Dreger
06.26.07
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The guys at Penny Arcade seem a little perplexed as to the Unlock Xbox marketing campaign from Doritos. Apparently, putting together a videogame based on a tortilla chip is pushing the envelope for ridiculous ideas, intense experiences notwithstanding. While the idea of getting your Arcade title's concept published on Xbox Live Marketplace is definitely a cool one, the necessity to incorporate some Doritos branding into the gameplay does seem a little cheesy. Do you mind the product placement suggested for submissions to the contest, or do you think the opportunity is too good to complain about such details?