Penny Arcade questions Doritos Unlock Xbox contest

The guys at Penny Arcade seem a little perplexed as to the Unlock Xbox marketing campaign from Doritos. Apparently, putting together a videogame based on a tortilla chip is pushing the envelope for ridiculous ideas, intense experiences notwithstanding. While the idea of getting your Arcade title's concept published on Xbox Live Marketplace is definitely a cool one, the necessity to incorporate some Doritos branding into the gameplay does seem a little cheesy. Do you mind the product placement suggested for submissions to the contest, or do you think the opportunity is too good to complain about such details?

This article was originally published on Joystiq.