The beauty of Kidman, the brilliance of DS marketing
That sound you hear is your mom opening up her wallet to buy a Nintendo DS because Nicole Kidman is playing Brain Training and refuses to recognize her brain age as 52. If Nicole Kidman can fight her brain aging, so can middle-aged baby-boomers who refuse to get old as well. Having spent thousands to keep the outside of their bodies looking young, what's a couple hundred to keep their brain young as well? The advertisement is simple, cute, stars one of the globe's most beautiful actresses in a pristine white setting, and sadly, it makes us want to get a DS for our mothers. Why couldn't Nintendo make Nicole sit panties around her ankles on a toilet or spaz and cry?
The part of the commercial that will send up red flags for gamers, and we can't help but laugh about, is when Kidman goes, "Scissors ... scissors!" Did the voice recognition software not understand her (if they were just filming her play the game)? Did they give her an Australian version of Brain Training for her accent? The absurd fun of Brain Age barely recognizing the word blue is still one of the craziest parts of that game. We clearly remember with our copy saying, "Blue. BLUE! Bru? There we go." Adding sad stereotypes to software is never good.
