http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/ Engadget Comments for International marketing 101: Dell's Inspiron US vs Korean launches http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Number of hits on the Korean link: 5 billion and counting]]>Jun 27th 2007 11:54PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 27th 2007 11:54PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
Oh yeah btw the US read like in down.]]>Jun 27th 2007 11:57PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 27th 2007 11:56PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 27th 2007 11:57PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:04AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:06AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:15AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:18AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
/sarcasm]]>Jun 28th 2007 12:22AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
Speak for yourself!]]>Jun 28th 2007 8:20AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
Promotion like that in the US would give Dell an almost sleazy image, not the clean business image they want to portray.]]>Jun 28th 2007 5:28AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
New businesses that open up (and can afford it) usually hire dancing girls to dance on the curb in front of their business.

Someone in Korea back me up on this one...can I get an "Amen"?]]>Jun 28th 2007 12:33AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
my friend visited korea and told me about that]]>Jun 28th 2007 1:21AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 1:50AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 8:55AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
They took a snapshot of the article and put it up on a Korean tech blog with a translation of my comment about Kelloggs and Maxwell House...sweet!

http://aving.net/kr/news/default.asp?mode=read&c_num=51934&C_Code=08&SP_Num=0]]>Jul 9th 2007 8:51PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:35AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:42AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
I did like the dancing girls at newly opened stores.]]>Jun 28th 2007 1:34AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 12:55AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 1:07AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
that girl in the middle has a giant rack... awesome!]]>Jun 28th 2007 1:23AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Wait, where's the difference?]]>Jun 28th 2007 1:40AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
http://picasaweb.google.com/zeavott/DellYoursIsHereCampaign

FYI: It's 404'ing right now.]]>Jun 28th 2007 1:44AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
http://www.i4u.com/article9813.html
http://www.i4u.com/article9813-photo-gallery-0.html]]>Jun 28th 2007 1:52AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 1:52AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 7:48PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 2:22AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 2:59AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
They also had a Malaysia/Singapore launch, which some photos can be viewed here:

http://www.hardwarezone.com/ourvoice/index.php?op=ViewArticle&articleId=456&blogId=11

Admittedly, the South Korean launch had better-looking models.]]>Jun 28th 2007 5:30AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/just as a side note (a serious comment), half naked girls make no sense in a colourful Inspiron launch.

XPS launch, ok (all male buysers)
even the Precision series- fine (mostly male buyers)
but not in a mid-high level utility machine (good % of buyers are females)

Does it make sense, that in the west a few pretty girls would (at best) make no difference to the buying decision or (at worst if she is a female shopper)simply create animosity and stop the buy.

I got no idea how Koreans think (i aint one) but i guess they tick differently.
]]>Jun 29th 2007 10:26AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
There are many people/organization that are opposing to this type of

marketing currently in Korea.

If pretty girls can get your attention for sec, that's all they wanted in the

first place.


They 'TICK' just like Americans tick...]]>Jun 30th 2007 10:53PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 3:56AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 8:29PMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
Awesome.]]>Jun 28th 2007 4:23AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
*sigh* Oh well. We had a nice 60s!]]>Jun 28th 2007 4:26AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 7:07AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 7:09AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 8:14AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 9:43AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/
"Their way is better"]]>Jun 28th 2007 8:20AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 8:25AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.i4u.com/article9813.html
http://www.i4u.com/article9813-photo-gallery-0.html]]>Jun 28th 2007 8:30AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://en.wikipedia.org/wiki/North_Korea

so all in all, Adam good job killing where JC was going with it XD]]>Jun 28th 2007 9:00AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 9:05AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 9:36AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 9:52AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 10:30AMhttp://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/http://www.engadget.com/2007/06/27/international-marketing-101-dells-inspiron-us-vs-korean-launch/Jun 28th 2007 10:32AM