http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/ Engadget Comments for Steve Jobs to make a rare company-wide speech tomorrow http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 8:55PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 28th 2007 12:33AMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 29th 2007 9:28PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:08PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Also, HD refers to High Definition. HDD refers to Hard Disk Drives, which the iPhone doesn't even use. If you don't want to use NVRAM, NAND of Flash you can always go with ubiquitous terms like storage or capacity.]]>Jun 27th 2007 9:19PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:09PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:09PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:51PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:14PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:50PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:13PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Having the iPhone on EDGE is like having a Lamborghini and being stuck in rush hour traffic.

]]>Jun 28th 2007 9:46AMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:13PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:16PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:45PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 10:14PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Deluxe, not at all. Engadget classic readers clearly want iPhone news. We're still, as always, publishing LOTS more mobile news on Engadget Mobile than we are on classic -- but there's no doubt that most of that iPhone news is making it to the front page.]]>Jun 27th 2007 10:22PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
From everything I have seen, this thing is at best Apple's copy of Windows Mobile, and nothing particularly special at all compared to what is going on with phones in Japan, Korea, or China. It has a lot of hype, but aside from the rather self-referential argument that it must be important, otherwise sites like this wouldn't keep saying it was so important, I actually haven't heard how an "i" branded phone changes anything.]]>Jun 27th 2007 9:23PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:49PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/-Taylor]]>Jun 27th 2007 9:52PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
I anticipate the iPhone will set a new standard for what is expected of a phone (full web browsing, touch interface), change the business model for the industry (in terms of manufacturer/carrier interaction), and create a new expectation for the ease to which a cell phone syncs with you computer. None of these are new ideas, but it's really the first implemenation of all of them in a mass-market product that's going for broke (not some high priced limited release bull like the N95).

That's your revolution. Enjoy.]]>Jun 27th 2007 10:22PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Every carrier wants the iPhone, and every cellphone maker wants to beat it -- before it's even come out. Even if the iPhone fails in the market, as a device it's raised the device usability bar for others, which I'd estimate holds significant benefits the average consumer. Listen to the podcast, we discuss this stuff all the time.]]>Jun 27th 2007 10:29PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
7 steps to dial a number, a keyboard that requires you to "trust it" and "use The Force" in able to enter text, and having to cope with new gestural interfaces in order to zoom and scroll, on the iPhone is about the furthest you can get from "ease of use" and "elegant UI design!" That aside, making something look cool isn't a "revolution" of any kind. It is just a marketing technique.]]>Jun 27th 2007 10:35PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 10:36PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
But there's more:
- It's changing voice mail forever (eg make it useful).
- It's introducing a whole new mobile operating system which finally will make phones full fledged computers. Ever heard of software updates for a mobile phone before? No - only Apple does this.
- It's introducing a whole new interaction metaphor - there have been touch sensitive user interfaces before, but none that didn't suck, and none that relied solely on finger-input!
- It's sexy. In mobile phones, that's HUGE. At any price level, sexiness is more important than features in mobiles. Always has been this way.

After all this, think about the fact that there were over 1Bn phones sold in 2006 alone. Revolutionary? You bet!

You may laugh now, but in a few years you will see Apple up there with Nokia, SE, and Motorola duking it out for the top spot in the mobile phone business. They arrived with their first product being the hottest phone out there, making everyone else look outright stupid. The others will scramble to catch up - and improve all our phones. They just can't continue sucking like they did - maybe they'll even make Symbian not suck (I hope...)...]]>Jun 27th 2007 10:42PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
First off, you know as well as I do that every company DID NOT want the iPhone. AT&T was not Apple's first pick, and at least one telco CEO has publicly said that he thinks Apple should stick to what they know, because they don't understand the mobile market.

Anyway, by your argument, every time any company puts out a product, it is a "turning point for the industry," since every product that comes out influences every product that comes out after it. Sure, Apple is releasing a phone, and that means there is a new company in the market, but I don't remember Engadget covering the Firefly as a "turning point in the industry" even though it had a new interface, was by a new company, and was targeting a new demographic.

Using the phrase "turning point for the industry" on a site that covers the minute by minute changes in the tech industry automatically implies this is a bigger deal than just any company releasing any product, and will forever change the fundamental nature of the market. If you now want to define people changing their icons to look prettier, or rearranging their UI to have a slicker appearance as "turning point for the gadget industry in general" then that is your right, but it really devalues the meaning of the phrase.]]>Jun 27th 2007 10:56PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
also, to whomever was complaining about 7 taps to make a call, that is the maximum number and includes turning on the phone and unlocking it (three steps on most phones) and switching out of another application to get to the home screen—thats 4 steps right there, 4 steps you'll have to go through in any other phone under similar circumstances, except they will be even easier with the iphone since you won't be trying to hit tiny keys and soft buttons to do it. and once you get there, apples phone interface is so delightfully simple and designed for usability, i haven't seen a phone that makes it anywhere near as easy to call a number (esp the super simple and obvious [but amazingly lacking from most phones[ favorites list not buried in a sub-menu).]]>Jun 28th 2007 12:45AMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
The, "they are introducing it to the masses" argument would be fantastic, if this was 1997, but it isn't! It is 2007, and just about anyone who works at a company with more than five employees has, if nothing else, seen their boss walking around answering emails on their Treo or BlackBerry. Just because most people havn't wanted to spend hundreds of dollars on a smartphone, doesn't mean they have never heard of them, or didn't know they even existed. What's next, are you going to start talking about how most people have never even seen a computer, and don't know what a video game is?
]]>Jun 28th 2007 11:04AMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Who is really meant to like the Iphone? ITMS users. Whether or not ITMS is good is a whole different debate, but being able to put music from ITunes onto your cell without having to jump through all the anti-DRM hoops...is a good thing. Of course you can choose not to use ITMS, but then you go right back to my first point, if you don't get it, don't buy it.

Oh, and why is it considered revolutionary? Because as much as the functionality of an mp3 player exists in everyone's phone today, only a very (and I mean very) tiny percentage of people can claim their phone to be their main music playing device. The fact is, the Ipod brand has the potential to make cell phone music legitimate much faster then Motorola, Samsung, and Sony's efforts combined.

The Iphone isn't the best device, but it has the potential to be. And would it really be a bad thing if it is? Would it be bad if using one device for on-the-go web browsing, mobile media, and communications were rolled into one device? No. Iphone may not be it, but it's not wrong to hope it is. ]]>Jun 27th 2007 9:39PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 28th 2007 2:50PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Yes because DRM is good and Steve said so. Oh wait... Nope ]]>Jun 27th 2007 10:10PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Now of course the question is, how many people use their phone as a music player? Unfortunately, there isn't a good answer to that question. I have seen surveys that rate it anywhere from 12% to 40%, and I have heard anecdotal evidence ranging everywhere from "no one" to "everyone."

The point is that even if only half the mobile phone users in the world have a phone that can play music, and then only 12% of them are actually using the feature, that is still 120 million people listening to music on their phone! Of course that is a completely out of my ass number assuming 2 billion mobile phone users, which was the latest figure I could find as of 2005. At any rate Apple's perceived dominance and mastery of the entire digital music realm is entirely based on the assumption that everyone only listens to music on their dedicated player. That is not only false, but a ridiculous position to take when you are talking about Apple's importance in the phone market.

In reality the music-phone is already a big hit, and it was companies like Nokia and Sony that got it there. So saying that Apple can do what they can't is just silly. In fact, it seems like it might well be the iPod users who are the minority, not the people who use their phone as their music player. Once again, Apple is trying to catch up to the market, and spinning it as a revolution, and people are buying.]]>Jun 27th 2007 10:20PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/In fact, I am still baffled by this. But I have proof of the giant company's complete inability to make useful software right here on my computer. Maybe Sony is better but I really doubt it.
iTunes/iPod is the easiest there is, and people struggle to learn that - they get the hang of it, and then it's all clear but they still need someone to hold their hand and explain how it works in the beginning.

As I pointed out above, apart from being quite possibly the only phone that makes listening to music easy, the iPhone has quite a few other revolutionary features. Don't you think it's amazing that a company can enter a new market and make a new product it's never done before and blow the existing giants out of the water with one clear shot?

And the secret to that is: Software. Apple makes excellent software and they have people who are creative and who care about usability.

In the time before smart phones, the same could be said about Nokia - the non-smartphone Nokias were awesome, perfect in every detail. But Nokia has lost its way and/or got overwhelmed by the features that need to go into smartphones and that's why their smart phones suck big time and the iPhone will rule - at least until Nokia et. al. find a good answer.]]>Jun 27th 2007 10:54PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
*yawn* Yes, I already said that I have heard anecdotal accounts that no one uses music on there phone. Problem is, I have also heard plenty of anecdotal accounts that say that everyone listense to music on their phone.

If I look around, like you suggest, what I see is a fair amount of people on the subway listening to music on their phones. Now to be perfectly honest, none of them LOOK like computer scientists, but they seem to have figured out some way to get music on there. I get really tired of this condescending attitude that everyone in the world is an idiot, who needs Apple (who is apparently the only company on Earth who has ever heard of usability testing, at least according to you) to save them from their inept inability to navigate even the simplest menu.

Oh, and yeah, Apple makes FANTASTIC, and amazingly easy to use software, as evidenced by a 700MB phone OS that takes 7 steps to dial the pone, and can't look up a name.]]>Jun 27th 2007 11:07PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 28th 2007 12:50AMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
The point of all that? The fact that people seeing the Iphone as a VIABLE mp3 player/phone won't just help apple, but help create a trend. A trend you claim already exists. Heck lets start an informal poll right now. Everyone who uses their phone as their main mp3 player say aye. Everyone who doesn't say nay. ]]>Jun 28th 2007 9:20PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 9:42PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
So yeah, its revolutionary for the industry. Execs at handset companies are nervous.

It's revolutionary for apple as a company becuase they are viewing this as a signficant new division of the company - meant to bring in revenue and have a lot of resources dedicated to it.

And, im not being a fanboy. It's just logical.]]>Jun 27th 2007 9:46PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Ipods in my opinion SUCKED...a complete fad toy that people buy just to wear on their hip to let the world know they've got one. Meanwhile, cheaper and BETTER Mp3/digital media players existed on the market with considerably better features
(divx, FM radio, multi fiel format playback, etc)

Their products have always been long on presentation and SHALLOW on innovation.

The Iphone is the most impressive thing I've ever seen Apple roll out, but, I believe in the end it is going to be the ties to AT&T which kills its sales figures. As a network AT&T sucks.

For Apple not to allow GSM usage on all GSM networks and to offer the device in a CDMA format to me is typical of the company's incompetence.

The "LESS IS MORE" mentality doesn't appeal to me whatsoever. That is why, as much as I like the phone, I'll never buy one
]]>Jun 27th 2007 9:59PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
i mean, people still bitch that the iPod has no radio receiver, for example, but apple stick to their guns: design simplicity, not a lot of extras that complicate the perception of the thing. ]]>Jun 27th 2007 9:55PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/
Rather than just reading off an Apple marketing sheet, and alluding to supposed simularities, would you care to explain them to me?]]>Jun 27th 2007 10:41PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/]]>Jun 27th 2007 9:58PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 10:11PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 11:29PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 28th 2007 6:42AMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.apple.com/iphone/specs.html, it's just locked to only work on the AT&T network in the US (which many mobile providers do) and it'll work in other countries via roaming but only with the AT&T sim card.]]>Jun 27th 2007 10:10PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 10:03PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 10:04PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 27th 2007 10:10PMhttp://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/http://www.engadget.com/2007/06/27/steve-jobs-to-make-a-rare-company-wide-speech-tomorrow/Jun 28th 2007 7:16PM