Apple just got all official with their retail sales for the iPhone. Read it, know it:
  • All 164 Apple retail stores will close at 2pm and reopen at 6pm until midnight on the 29th.
  • 2 iPhone's per person max.
  • First come, first serve basis.
  • Free iPhone training workshops will begin Saturday morning at all Apple retail stores.
  • Apple's online store will also begin taking orders at 6pm PDT on the 29th. Free shipping.
  • So you don't get caught out making a disappointing trip, Apple is also providing an on-line tool to check the iPhone availability at your local Apple store. Good thing, we think you're going to need it.
Read - The Rules
Read - iPhone availability checker

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Apple lays down iPhone purchase rules -- max 2 per person