"Name brand, price and software are what count," says Maeda. "Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony." Maeda makes an excellent point in highlighting the importance of software, an issue that upcoming PS3-exclusive games like Heavenly Sword and the unfortunately named Uncharted: Drake's Fortune certainly appear to be addressing -- at least as far as Western audiences are concerned. Putting the PS3's price under the knife would likely rejuvenate the system worldwide, though whether or not Sony will go through with it this year remains to be seen. In the meantime, we'll continue leaving menacing messages on the price tag's answering machine.