The writing was on the wall early on, with former SCE President Ken Kutaragi hinting way back in July 2005 that he hoped gamers would "work more hours to buy [a PS3]." When the price was officially announced at Sony's E3 2006 press conference the first wave of ridicule was practically immediate. Kutaragi's comment that the price was "too cheap" for what consumers were getting just stoked the fires, leading at least one Joystiq blogger to call the company "out of touch." Hey, $599 is pretty cheap if the thing is made of uranium.
Yet by launch time there were some signs that the high price wasn't really a deterrent. Despite some launch window reviews saying the system "just isn't worth it yet," the initial stock of PS3s sold out to mobs of fans who waited in the November cold to drop up to six Benjamins on a game console. Many of those who managed to get one of the limited initial allotment put them up on eBay, where some fetched ridiculously inflated prices. Maybe $600 was a bargain after all.