According to a recent article in The New York Times, Microsoft continues to do some damned good business with its Video Marketplace. Business is so good, in fact, that Microsoft claims that the service has maintained double-digit growth every single month since it went online last November. The article is filled with praise from Microsoft's content partners like Comedy Central and Warner Brothers. The true strength of the service, according to the article, is that it essentially hits gamers where they live. As many gamers watch less television and see fewer movies, Video Marketplace places content right where they spend most of their time: in front of the Xbox. Of course, that's not to say there isn't room for improvement. As noted by Josh Roberts, a gamer interviewed by The Times, downloads still take hours and the Microsoft Points system is confusing and annoying (he compares it to carnivals forcing patrons to buy food with tickets rather than real money). Still, quibbles aside, there's no denying the convenience of Video Marketplace, something we're sure even more companies will eventually realize.

[Via Gamasutra]

This article was originally published on Joystiq.

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