http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/ Engadget Comments for CE-Oh no he didn't, part XXXVIII: Peter Moore tells Sony it's failing http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 3:37PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 4:57PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 31st 2007 4:06PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 3:39PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
They have nothing at all to challenge the game-changing Wii - I think they are silently hoping that it will just go away. The stock market seems to disagree with Nintendo valued higher than Sony since June. ]]>Jul 17th 2007 7:10PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
NO, THEY'RE NOT

As manufacturing prices get cheaper, usually most business pass on savings to their customers. If you can sell MORE units, with the same amount of margin...you make more money? Interesting isn't it...the whole "how to make more money" thing..

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Sega never recovered in the console market, while Nintendo went on to make two of the most successful consoles (DS and Wii), recapturing significant market share.



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If you were winning, you would just continue what you were doing and not worry about the also-ran. Does it mean that PS3 has won? No, but Microsoft definitely has not. Right now, the Wii seems to be outselling both of these game machines, and the owners seem to be quite happy with it. I do believe that the PS3 is a longer term play since all of these hi-end machines (other than the Wii) seem to be a little ahead of the curve, and as hardware costs come down - and more people are using HDTV equipment -- that the PS3 and PS3 has a good chance. One area that the PS3 has done succeeded, is putting blu-ray ahead of HDDVD (HDDVD has all but lost). I think this generation (PS3) of gaming platform will be around for a long time (much longer than previous platforms) - and future revisions will just be incremental updates. Which means games developed now will provide a foundation in the future. IANAG (I am not a gamer, and I do not own any of the game platforms -- just an observer of history in the making)]]>Jul 17th 2007 6:09PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 3:59PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Reality: Microsoft did well in the US and is fighting the uphill battle in Japan (below expectations but not dramatically). Sony has not done well in Japan up to this point (or at least nowhere close to their expectations) and Sony is building in the US.

Bottom line is nobody, short of maybe Nintendo, thought the Wii was gonna be the hit it is.
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This isn't a lie, its obvious, if you have the simplest understanding of what is being talked about.

The 360 only missed its 2006 global sales target by 400,000 (to the math failures thats FOUR HUNDRED THOUSAND). 11.6 million (ELEVEN POINT SIX MILLION) were sold, out of a forecast of 12 million (TWELVE MILLION).

Missing your global forecast by 400,000 is nothing. Is the PS3 on track in Japan - no its off by several million. Is it on track in the US, no again, off track by several million. Peter was right. Arguing against these simple facts is just stupid.
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The other big thing you're forgetting is that Microsoft is trying to break into the Japanese market, and thus doesn't depend on it for a good chunk of it's sales. If they don't sell many 360s, it's no big deal, because they didn't expect to. Sony on the otherhand, is depending on some large numbers over there, and if they don't hit those goals, it looks very bad to their shareholders.]]>Jul 17th 2007 4:42PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Okay, I'll bite. Now show me the numbers that say Microsoft is making more PROFIT in Japan than Sony is, and you will have proven your point. Otherwise, I stand by my initial assessment: Sony is outperforming Microsoft (in Japan), and therefore Sony is more profitable in Japan than Microsoft is. And therefore, Moore's comments are unfounded.]]>Jul 17th 2007 4:52PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
If you have enough money, and manage to keep selling below cost and capture the entire market, and thereby putting your competitor out of business, then you have as long as you want to recup those losses you made by charging whatever you want in the market, since you are now the sole supplier. This is what companies used to do, but is now sort of frowned upon, but they still do it if they can get away with it.

]]>Jul 17th 2007 5:40PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 5:04PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://2old2play.com/News/Xbox_360_Drops_40__in_Manufacturing_Costs
http://www.videogamesblogger.com/2006/11/16/ps3-loses-up-to-306-per-unit-xbox-360-profits-76-per-sale.htm
And etc. This info is all over the web.

The 360 has been sold at a profit for quite some time now. The PS3, especially with recent price drops, is still selling at a substantial loss.]]>Jul 17th 2007 5:20PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Any profit margins that Microsoft makes on the 360 unit sales will likely be absolved by the costs in extending their manufacturer's warranty to an unprecedented 3 years. And that's notwithstanding any recalls. But you've only succeeded in taking this thread way off point: the simple truth is that Moore's comments do not make any sense, since the PS3 is selling more units in Japan than the 360.]]>Jul 17th 2007 6:37PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/please dont post websites showing manufacturing costs from launch for the PS3, those are not even close to what they are now. Considering that was what they were losing before, and the way the prices for blu ray diodes have dropped...i wouldn't be surprised if they're just about breaking even on each sale now. ]]>Jul 17th 2007 9:27PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 4:22PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Hahahahahaaa]]>Jul 19th 2007 10:24AMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 4:32PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
At least Sony's CEO still has a job. lol]]>Jul 17th 2007 4:37PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 4:40PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 5:20PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 10:19PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Sony is failing in Japan, where it expected to triumph.


How is he not able to recognize his own problems but comment on someone else's? He's entirely right, Sony's shoddy performance in Japan is much, much more damaging for that company than Microsoft's much shoddier performance in Japan.

Microsoft failed there.
Sony is failing there.
Microsoft's failure is expected.
Sony's is surprising.

People are trying to discredit him because the Xbox isn't selling. So what? Why compare? He isn't claiming that the 360 is more successful. He's claiming it's more successful relative to expectations, maybe, but that's true. And he's claiming the PS3 is failing far more than expected. Which is true.]]>Jul 17th 2007 5:42PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Peter Moore only had a pair, so they only bet a few chips which he could afford to lose. Ken Kutaragi had a full house, thought it was a guaranteed win, and went all-in. But Shigeru Miyamoto surprised everyone with a royal flush. The end result is: Peter loses his hand but stays in the game, while Ken goes bust.

(I know that doesn't exactly follow poker rules, but you get the idea.)]]>Jul 17th 2007 5:45PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
With the context, this isn't a lashing out, or even bravado. It's a level-headed analysis. A fair one. Not of his own company, of Sony. His analysis of his own company is predictably skewed, but still acknowledges reality.

With gaming, think of it like sports. Sports wouldn't be sports without trash talking. Gaming is somewhat the same, especially around E3. It's a lot of discussing the other opponents. It's often coming from Sony, and it's often pathetic and juvenile, but all three do it. They really have no choice, it tends to be the bulk of the questions they receive. ]]>Jul 17th 2007 6:38PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 17th 2007 9:43PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
And why he said it's failing, not it's failed.


It's absolutely failing. There is plenty of time for that to change. The game is still early, and a year from now the playing field could have changed drastically. I'd expect Sony to still be well behind Microsoft and Nintendo a year from now, but they'll almost definitely be gaining on Microsoft.]]>Jul 17th 2007 10:34PMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/Jul 18th 2007 10:03AMhttp://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/http://www.engadget.com/2007/07/17/ce-oh-no-he-didnt-part-xxxviii-peter-moore-tells-sony-its-fa/
Not to say a $100 price drop wouldn't help matters, but even with the price aside there are many who would pick the 360 because it has more shooters and, laughably, a roughly equal number of RPGs.]]>Jul 22nd 2007 4:52AM