Universal pressured to support Blu-ray, refuses

With the clear advantage going to Blu-ray as the high-definition movie format of choice by the technology-savvy or trend-setting consumer, it's only natural something like this would come along. The only exclusive movie studio for HD DVD, Universal, is getting pressured into supporting Blu-ray. A lot of persuading is going on, apparently, for them to release their films on Blu-ray.

There are reports that, in Europe, standalone HD DVD players outsell standalone Blu-ray players by 70%. Of course they do. The PS3 is a cheaper alternative with more capabilities, so that's a pretty unfair report. To further offset that report, actual movie sales dip the 70% advantage towards those lovely Blu babies. Even so, HD films are still a niche market and moving to support their "competition" isn't high on Universal's list of priorities. Their standard DVDs still sell just fine and since the PS3 can upscale those, we're not too hurt if Universal decides to stick to their guns and support HD DVD to the bitter end. Although we really wanted some Blu-ray Heroes.

[Thanks, Joe!]

This article was originally published on Joystiq.