Then, today, FSJ decided to post this, his first thoughts on people trying to discover his identity. With FSJ, you can never tell when he's joking, but he makes it pretty clear that he's had an experience he doesn't want to have. And the finger is pointed directly at Valleywag, who respond as you'd expect them to, calling the post a set of "rambling accusations."
So here's what we're going to do at TUAW. We've heard your opinions. We've talked it over as a staff, and we've agreed: FSJ is much more fun as FSJ himself, not some writer pretending to be him. And so we're pledging, to you, not to write any more speculation, ever, about FSJ's identity. You're exactly right-- it's much more fun having him anonymous, for both him and us. He's a great insight on Apple's comings and goings, and if he doesn't want us to know who he is, we don't want to either. Here at TUAW, we're going to leave Fake Steve Jobs fake.