Wii Warm Up: Executive power

In the past several years, it seems the reputation of gaming industry executives has begun to reach epic levels, proportionate, perhaps, to the spread of gaming as a culture. But we're also starting to think that maybe the corporate hype machines are getting a little out of control. What matters more, personality or product? Maybe it's just us, but it seems the lines are beginning to blur.

We can understand a healthy dose of Miyamoto-worship -- the man is a legend in the industry, and he's responsible for more of our cherished childhood memories than we'd like to admit. And sure, we love Reggie, and Iwata is the man (by that, we mean one hell of a savvy businessman), but is it really their personalities that make Nintendo what it is right now? No, it's certainly their skills ... so what's with all the executive worship that is spreading throughout gaming communities? Is it just that industry execs are out in the open more and more often, or is it something else? After all, most of the people that we're chasing in the industry are just in marketing. They're not doing much to create the things we spend our time on; they're just a face. A name. No different than mascot characters -- it's just now that we're growing up, apparently Sonic and Mario can't bear the brunt of the console wars any longer, and we've moved on to Reggie and pre-exodus Peter Moore. But let us know what you think -- that's why we're here.

This article was originally published on Joystiq.