Advergaming hits Indian movie industry

ZDNet is reporting on Bollywood3D, a new company set up to release promotional games for India's famously prolific film industry. Unlike movie-based games in the States, which count on a box office bump from the film's premiere, Bollywood3D games will come out ahead of the movie to create early buzz, including built-in contests for merchandise and premiere tickets.

Bollywood's famous musicals won't be adapted to start -- early games will instead let you take control of big Bollywood action stars like Emran Hashmi and Salman Kahn. With budgets of $100,000 and and a development cycle of two months, the games aren't likely to be AAA blockbusters in their own right. But as a marketing promotion aimed at India's millions of computer owners, it might just work. Hey, if they can sell two million Burger King games, anything is possible.

This article was originally published on Joystiq.