When Sony passed on the exclusive rights to Grand Theft Auto 4, many saw it as a sign of insanity from the leadership camp. The latest episode of Spike TV's Game Head, however, reveals that perhaps they had a plan all along. SCEA president Jack Tretton pulled that curtain back for host Geoff Keighley, casually mentioning that Rockstar has made an exclusive agreement to bring "their next big franchise" to the PlayStation 3 and no, he's not talking about L.A. Noire.

Shortly before the show hit the tubes, SCEA's director of 3rd party relations, Michael Shorrock, confirmed this statement on the official US PlayStation blog adding, "Rockstar really wanted to make a game that you can truly only do on PS3, harnessing the power of CELL and Blu-ray disc and this deal lets them do just that.. This is really a win-win situation for both companies."

So what is it exactly? Sony has made an agreement with Rockstar to say no more concerning the deal nor the title involved. From a developer that has tackled everything from gang violence to ping pong, your guess is as good as ours.

This article was originally published on Joystiq.