As if the format war really needed another quote for fanboys on both sides to jump on and argue over, none other than Ken Graffeo (an executive vice president at Universal Studios) threw a proverbial can of lighter fluid right on the fire. Responding to the recent Target reports that misinterpreted Sony's purchase of an "end cap" for Blu-ray players as the ousting of HD DVD from the store, Ken went on to say that "standalone HD DVD players are still much more affordable than Blu-ray players," and moreover, he reportedly added that HD DVD provided a better experience, and welcomed a direct comparison between movies such as 300 and Blood Diamond, which are available on both formats. 'Course, there certainly seems to have been a lot more price cutting going on in the HD DVD camp of late, but regardless of price quarrels, what does this say about Universal's chances of actually supporting Blu-ray anytime soon?