Zelnick has some interesting things to say based on the ESRB ratings, though, especially when it comes to the subject of self-censorship. Zelnick thinks that, in regards to the AO rating, "I'm not sure it is good for consumers either. The AO rating was not intended when it was developed to mean a non-rating. That wasn't the point. If you can't market it because you aren't allowed by the licensors or the retailers won't carry it, then the rating doesn't have any meaning."
[Via Go Nintendo]