Although certain cable operators have been trying to secure certain films
for release via VOD at the same time they hit cinemas, the current price points and standard-definition nature aren't exactly enthralling. RHI Entertainment, however, is apparently hoping to change that, as the producer of made-for-TV movies has recently unveiled some "24 productions to premiere on VOD
through mid-2008." Better still, RHI movies are in HD as well as SD, and Bob Nocera, Cox Communications' marketing head for new video services, even stated that all of the company's systems should be locked and loaded with high-definition movies "in the next month or so." Of course, exactly how much more widespread these offerings will become remains to be seen, but at least it's a start.