Following on the heels of the Universal Music/iTunes rift, NBC/Universal has declined to renew its iTunes contract according to the NY Times. The current deal is due to expire this December. 1500+ hours of NBC Universal content, including The Office and Heroes, will remain on iTunes until that time. So what happens after December? Between now and then, the two parties may return to the negotiating table--or they may not. Seems to me that iTunes sales have got to be putting some money in NBC/Universal's pocket. iTunes almost singlehandedly turned The Office into a hit, allowing people to catch up and join in with its episode backlog. To quote our own Scott McNulty, this continues the trend of content providers trying to "show their might and put Apple in its place."