http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/ Engadget Comments for Steve Jobs gives all iPhone owners $100 back http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:22PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/true say]]>Sep 7th 2007 7:19AMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 4:14PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 4:31PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 7th 2007 2:56AMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
ruins apple's credibility of course. all that was pure profit for apple]]>Sep 6th 2007 3:22PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 4:14PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
He charges about 300 more then it cost him to make.

Then he drops the 200 extra off to make it look cheap to all the non-early adopters, even though it is still over priced.

Now he gives back 100 to those who already purchased it, but in store credit, the day after he just released a whole new line of products that all cost over $100. And theres no point in them buying a shuffle, nano, or a touch, they have an friggen iphone, they're going to spend it on either profitable overpriced accessories, or on one of those new macs!

It's possibly the greatest act of business in the history of the world. Rock on Steve!]]>Sep 6th 2007 4:19PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
That'll REALLY get things going, since that'll be $100million being tossed into Itunes sales.]]>Sep 6th 2007 4:23PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Yah, I really hate how he's doing that. I also hate how video games are sold at ten times their cost... idiot.]]>Sep 6th 2007 9:56PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 7th 2007 11:42PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:23PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
http://i4.photobucket.com/albums/y108/Calviin/600Bones.jpg]]>Sep 6th 2007 3:40PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:41PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Guess I will have to sell it on eBay for 80%.]]>Sep 6th 2007 3:56PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 7th 2007 11:21AMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Coffee. Tea. SEGA!]]>Sep 6th 2007 4:54PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 4:54PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 11:29PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 7th 2007 1:43AMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:23PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:23PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:47PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/-Harry from Dumb and Dumber

Ah the American Classics...]]>Sep 6th 2007 3:55PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 4:01PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:23PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Its a win / sorta win situation.

Kinda brilliant...]]>Sep 6th 2007 3:27PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 7:09PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:47PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:59PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:59PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Hear me out. This is how Apple might have calculated this approach. Assume Apple decided $399 was a profit sweet spot for the iPhone before they even released it. By tacking on another $200 at the launch announcement in January, they got a lot of heat from the blogosphere and the tech punditry, but demand/hype for the thing remained in the stratosphere (perhaps to Apple's surprise?). Had it not, Apple could have simply announced a new lower launch price in the weeks leading up to June 29. Bam, instant hype boost. But it turns out such a move was unnecessary. Tens of thousands of customers lined up outside Apple and AT&T stores all over the country, snatching up every iPhone they could when the doors were thrown open despite the $599 price. Suddenly you have a product with huge perceived (and real) demand that still commanded a very high price tag. And a $599 product that is flying off the shelves and being waved about gleefully by ecstatic mobs of buyers on TV news suddenly has a perceived value of $599 for millions of customers, including those who wouldn't (or couldn't) pay the $599 entry fee.

Now, two months later, you drastically slash the price $200, to your originally-decided price point of $399. Wow, only $399 for a product with a perceived value of $599??? What a deal! Waves of customers swarm the Apple Store once more snatching up these new "bargain-priced" iPhones for "only" $399. Talk about keeping the momentum going.

Now, of course, you are left with the serious problem of hundreds of thousands of irate Apple customers (like me) who feel burned by the too-much too-soon price cuts. Brand loyalty is not a commodity tossed aside with little regard. So what to do? Why, offer previous iPhone buyers a $100 credit at the Apple Store, of course! "Apple loves us!" the customers cry, and the company image rises even higher than before due to their good will and stellar customer service. And the $100 we suddenly have to spend at the Apple Store doesn't really cost Apple $100 at all, yet boosts sales quantities (read: market share) going into the holiday buying season, and we customers are just grateful to Apple for letting us spend $100 more dollars at their store.

Well played, Mr. Jobs, well played.]]>Sep 6th 2007 4:18PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
I think it's rather brillant, this move from Apple.

]]>Sep 7th 2007 2:21AMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
I'm starting to like Steve more and more - first starting the DRM dropping spree, and now this. The open letters make a nice personal touch too.

I used to be an iPod hater and buy from companies like iriver (still great products), but now I might convert.]]>Sep 6th 2007 3:24PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Tons out there w/better sound quality and broader format support...

It's the freakin iTunes integration that gets me!! It's difficult to look past how easy they make everything....I've already been zapped....]]>Sep 6th 2007 3:29PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:41PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:44PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
Quite handy if you're into the hardware but not the software. Unfortunately won't work on any of the new ones, but it does work on a 5g, and they shouldn't be too hard to find.]]>Sep 6th 2007 3:52PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
As far as iTunes integration goes, you can use other products aside from iTunes. Most media players come with some kind of proprietary media player that it's supposed to sync with. Creative media players come bundled with MediaSource, and even my first mp3 player, the RIO 500, came bundled with its own media software. Hell, Microsoft even made a program to come with the Zune, despite Windows Media Player! It's standard practice, yet somehow Apple gets hounded with it constantly. Sure, iTunes isn't right for everyone, but it must work great for a lot of people or it wouldn't be successful.]]>Sep 6th 2007 4:05PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
However it will be a while until a port for these new players happens, and I don't have the programming knowledge to help out unfortunately (PHP is my limit!).]]>Sep 6th 2007 4:13PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 4:25PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 6:09PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/]]>Sep 6th 2007 10:25PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 8th 2007 5:28AMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:25PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 8:49PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:26PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:31PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/Sep 6th 2007 3:45PMhttp://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/http://www.engadget.com/2007/09/06/steve-jobs-gives-all-iphone-owners-100-back/
My 2cents anyway.]]>Sep 6th 2007 3:51PM