Creative Strategies Analyst Tim Bajarin has a theory about that. In a USA Today article yesterday, he says that the average consumer won't pay more than $399 for a piece of electronics, no matter how awesome and must-have it may be. While consumers will make exceptions for high-end items like TVs and computers, smaller items have trouble reaching mass appeal until they drop below $400. "That is pretty much the highest you can get and still have large volumes," Bajarin said.
The article specifically cites the PS3 as a cutting-edge device that has had problems selling above this ceiling. They might not have a problem for long, though, if analyst predictions of a $399 PS3 by April pan out. Hey, if you're going to listen to one random analyst, why not go all the way?
- Key specs
- Reviews • 18
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store, Browser
- Drive capacity 250 GB
- Controller type Wired, Wireless
- Motion controls Accelerometer, Gyroscopic
- Video outputs HDMI (v1.3), RCA / composite
- Released 2012-09-25