http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 5:53AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 6:22AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
i'd suggest you running for your life now, though, for there're gonna be two monsters going after you - apple, for your leakage, and mcdonald's, for your name.

thanks again though!]]>Sep 13th 2007 6:55AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:16AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 3:45PMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 15th 2007 4:55PMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 5:54AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 6:29AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 6:32AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:11AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:16AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
http://flickr.com/photos/jhave/67039032/
http://flickr.com/photos/vincentime/284502767/]]>Sep 13th 2007 7:40AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 12:46PMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 5:54AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
what could possibly be obfuscated?]]>Sep 13th 2007 5:54AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 5:56AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 6:34AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:22AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Meaning
Keep quiet - say nothing.
Origin
Mum; not mother but 'mmmmm', the humming sound made with a closed mouth. Used by Shakespeare in Henry VI, Part 2:
"Seal up your lips and give no words but mum."

So "Mum is no longer the word" = Start Talking!]]>Sep 13th 2007 9:51PMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 5:59AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.macformat.co.uk/page/macformat?entry=mum_is_no_longer_the (So why not give them credit?)

Also: apparently Engadget itself did not get this invite. So I call HOAX!

Please stop copy/pasting so called news from unreliable sources.]]>Sep 13th 2007 6:04AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
what the hell are you talking about?! We link back to MacFormat right in the article. Also, they were just first, it's now reported by ShinyShiny and pocketlink. Perhaps it's a hoax and a conspiracy?

Thomas]]>Sep 13th 2007 6:08AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
As far as I can tell from the headers of the email, it's not a hoax. Additionally, the fact that Engadget – or indeed any US media – has (yet?) had this invite does suggest it's an announcement meant for those outside the US only, further lending credence to the notion that this will be the European iPhone launch.]]>Sep 13th 2007 6:18AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
... please...]]>Sep 13th 2007 6:58AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 6:38AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
(anyone got a 3g data card? :P)]]>Sep 13th 2007 6:56AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
As others have stated, the obfuscated text is simply the RSVP info.

And, indeed, why would Apple UK intentionally send press invites to anyone outside the UK? Do we get invites to US Apple press events? No.

And the Regent's Street store is plenty big enough to hold a select group of journalists.
]]>Sep 13th 2007 6:39AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
Oh yeah, hang on, we all got together last night and decided to do a joke six-and-a-half months too late in the year.
]]>Sep 13th 2007 6:44AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 6:48AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:03AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
bring on the iFeed, jobs!

p.s. bye, mum. i'll miss you.]]>Sep 13th 2007 6:50AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
Also, Apple has a new Apple Store opening just around the corner from me in Solihull. September 18 may be a good date for that store to be opening as well. (I'm sad and submited a CV to them, someone has to employ me eventually. =P)]]>Sep 13th 2007 6:58AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
]]>Sep 13th 2007 8:57AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
Vodafone already announced their Christmas 2007 lineup and it includes 'iPhone killers' in the 8GB Nokia N95 and Samsung F700 so I doubt they'll get the iPhone too, at least not in the UK.
http://www.vodafone.com/start/media_relations/images/christmas_2007_range.html]]>Sep 13th 2007 6:59AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/iPhone cha cha cha
]]>Sep 13th 2007 7:01AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
Stupid corporate bickering >_]]>Sep 13th 2007 7:02AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
New iMacs!!!!!1!!!111....oh wait...

New iPods!!!1!!!111!!....oh wait..

the iPhone is real!!!!!!1!111....oh wait

Steve Jobs is releasing an iBreath, to help on you mac addicts, who wait on baited breath for him to make a bowl movement.

]]>Sep 13th 2007 7:08AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
i'd be interested in his bowel movements, though!]]>Sep 13th 2007 7:55AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/ready to make eye contact and warm smile :)
>video call<
]]>Sep 13th 2007 7:23AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Germany most definitely T-Mobile, a friend of mine work there, he told me the top in-house VIPs already have given iphone for free.

Pity that it wasn't vodafone (cause i am on it... don't want to change my number)]]>Sep 13th 2007 7:31AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
And as others have said, Regent St. store is plenty big enough for 100+ press - they hold concerts here in a regular basis.

Or maybe it is an Apple TV bundle, filled to capacity with chick flicks, daytime chat shows, soaps and reality TV shows.
]]>Sep 13th 2007 7:43AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/OH.. nice, Just wondering how the monthly fee is on O2...
Been using same number and plan for nearly 8 years now... vodafone uk is so expensive, and i haven't change to any other network is because there is a vodafone store right across the street and they give me a free phone every year.]]>Sep 13th 2007 8:08AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
I think if they release the iphone they will force ppl to use more expensive plan as this is still a desireable gadget.
I am guessing 1 1/2 year min. contract, £30 monthly.]]>Sep 13th 2007 3:14PMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://flickr.com/photos/jhave/67039032/
http://flickr.com/photos/vincentime/284502767/]]>Sep 13th 2007 7:37AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/The store size is like a basketball court folded to 2 floors.]]>Sep 13th 2007 8:14AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 9:07AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:50AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 7:52AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/
The *excuse* was that 3G was a battery hog.]]>Sep 13th 2007 9:22AMhttp://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/http://www.engadget.com/2007/09/13/apple-mum-is-no-longer-the-word-press-briefing-in-london/Sep 13th 2007 8:01AM