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PGR4 demo to have exclusive content

A demo from Bizarre Creations' Project Gotham Racing 4 should be hitting Xbox Live soon, according to the developer (via Eurogamer). In addition to five playable vehicles (cars and bikes) that presumably will be in the full game, there will be an Arcade mode exclusive to the demo set in Macau, featuring exclusive challenges.
We're a bit perplexed about the exclusive content. If it's good, why not include it in the full game. Conversely, if the content is not good, or not on par with the full game, why use it to promote the title?

A time trial for Nurburgring Snow will also be in the demo. Project Gotham Racing 4 (with Geometry Wars: Waves) is due out October 2 in North America.