However, Forrester Research analyst J.P. Gownder said Sony still has some work to go before it can be crowned, beginning with cutting prices. "Blu-ray needs to offer a viable hardware model at the $250 price point by Christmas 2007," he said. "Failure to alter strategy would open up Blu-ray to a possible upset defeat at the hands of HD DVD."
Although Paramount's defection to the HD DVD camp certainly was a blow to Blu-ray, companies have been ramping up support of Sony's movie format, both with increased movie support and shelf space. Either way, we just hope it comes to an end long before their prognostication.