If you feel cheated for buying the PS3 upon its release, Sony UK's managing director, Ray Maguire, understands how you feel. He told GI.biz that it's natural to feel slighted, and "the difference between our industry and many other industries is that if you're selling cars or houses the price goes up steadily. Consumer electronics only goes one way and that's downwards."

Maguire denies that Sony is making buying the PS3 confusing with different options, pricing, and bundles. "As products evolve the offerings change because they have to adapt to the needs of the consumers but I don't think it's been particularly confusing in six months to go from stand alone, to a bundled proposition into a low price entry level model ... We also have to remember that consumers don't search around the world for different configurations. We are a global company but we have to act locally as well."

This article was originally published on Joystiq.