As that's not a sentiment likely to be shared by those enjoying the online co-op of a little game called Halo 3, Kurup places a divide between the two titles. "They are not only selling Halo," he said, "they are selling technology, they are selling consoles, they are selling Microsoft, the whole online package. That's not what we're doing." He's right on two counts! They are selling (by the boatloads) and IO Interactive isn't selling the whole online package. Instead of applause, let's offer some commentary.
Regardless of Microsoft's intentions for its platform, Halo 3 is still a video game competing for the time and attention of gamers, as is EA's cooperatively themed Army of Two. With Gears of War well behind us and Perfect Dark Zero (thankfully) even further back, we're of the belief that online co-op is (or should be), where appropriate, a standard "next-gen" offering by now. Kurup made a valid point about increased development time when he said gamers "also want the game at some point," but when some point happens to be November, you'd best give your game a full pair of water wings before tossing it into that shark-infested maelstrom.