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Are poor box office sales Halo 3's fault?

Scott Jon Siegel
10.16.07
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They are, according to top executives in the film industry. Ticket sales for the first week of October are at their lowest since 1999, and the industry is worried that those dang video games might have something to do with it.

Advertising Age reports that ticket sales were down 27% from last year, and that the likely suspect is the recently-released Halo 3, with over $300 million in sales and countless hours of multiplayer mayhem keeping potential movie-goers strapped to their couches. Now, in a wholly different way, video games are on the radar of the film industry, as studios begin to sweat the unforeseen competition. Oh, for the days when piracy was the only concern!

[Via CVG]

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