As the cheapest Blu-ray player, the $399 PS3 certainly stands to do well amongst the home enthusiast crowd, the people who are very much infatuated with the number of p's in their video content. However, senior vice president of marketing at Sony Computer Entertainment America, Peter Dille, thinks this "broader entertainment experience" even appeals to to the all-important "moms." He suspects that if "she knows the whole family's going to get some lifestyle value out of this and not just the gamer in the house, it becomes a ... better value proposition."
Unfortunately, this proposition hinges on several other technological factors. Does mom have an HDTV? Can she tell the difference between a Blu-ray and a DVD? With the latter format still effortlessly bulldozing HD-DVD's and Blu-ray's minute battlefield, it seems too early to play the "It plays HD movies!" card as a means of broadening the audience. If Halo 3 and Wii Sports are any indication, games are still the most effective console salesmen. Is exchanging third place in one market (where moms are already spoken for) for a number one spot in a niche really the solution?
[Via Evil Avatar]