Something needs to be done then, something to get more people surfing this series of tubes using Nintendo's waggle box. Enter the firm's latest brainwave, a new Wii Shop feature which allows users to buy gifts for one another, such as a Virtual Console game. The lucky recipient will then receive notice of their present, and can start downloading it instantly from the Wii Shop.
"We think this will be a breakthrough in encouraging customers to spread news of fun games [other than by?] word of mouth," Iwata said of the new feature, which has no release date yet. "We also hope to spur more users to connect their Wiis to the Internet."
Is this the move that gets more people online on their Wiis? Do you envisage yourself using it? Share your thoughts, and we shall listen intently.