barely has chance to make itself comfortable on shop shelves, such is its popularity with consumers. But that's not quite enough for Satoru Iwata and co. -- they want to rule the online roost as well. Problem is, quite a lot of people aren't terribly fussed about checking the weather or catching up on the news on their Wii, and let's not kid ourselves here: as far as online gaming goes, right now the Wii just can't measure up to some of the competition.
Something needs to be done then, something to get more people surfing this series of tubes using Nintendo's waggle box. Enter the firm's latest brainwave, a new Wii Shop feature which allows users to buy gifts for one another, such as a Virtual Console game. The lucky recipient will then receive notice of their present, and can start downloading it instantly from the Wii Shop.
"We think this will be a breakthrough in encouraging customers to spread news of fun games [other than by?] word of mouth," Iwata said of the new feature, which has no release date yet. "We also hope to spur more users to connect their Wiis to the Internet."
Is this the move that gets more people online on their Wiis? Do you envisage yourself using it? Share your thoughts, and we shall listen intently.