http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
I thought so.]]>Oct 29th 2007 4:03PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Care to enlighten us?

When did the Xbox get involved in this?

Maybe Apple was asking for a greater cut than NBC wanted to give. In a business move, they felt it would net them more by making their own service. We can only make that judgment once their service has matured.]]>Oct 29th 2007 4:11PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Zucker has a point. They have the right to ask/demand more $ if their content is downloaded more than other studios.

NBC U's in the lucky position that they have big demand for their shows, they should be able to charge whatever they want for their content. It's a free market and consumers will go where they want to go. If NBC U prices the content too high, more people will be driven towards piracy - this is NBC U's problem.

Let's turn around the equation. If you created a product, would you let another company set the price for you? No, you would price it for whatever the market will allow. You don't allow another company to set the price of your product/content.

This is why no other studios will align with iTunes on DVD downloads.]]>Oct 29th 2007 4:14PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
It was NBC asking for more money, not Apple. Up to $4.99, which NBC now denies. Considering their lack of candor, I'm betting Apple is telling the truth here. NBC has always been worse than their two main competitors when it came to DRM and fair use. So it's not that I'm an Apple fanboy (which I am) in this case. It's the track record of both companies making me trust one over the other in this particular spat.]]>Oct 29th 2007 4:14PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Why are iTunes users pissed (i already have an idea of the true answer ;), but im curious of what comes out of the horses mouth)?]]>Oct 29th 2007 4:22PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Uh yeah, Economics. That's a throwaway course I took before grad school.

Apple is the leader. Their formula for success is unprecedented. NBC is the one begging to get online. If they think they can make it on their own, good for them. But to pretend Apple is being greedy by providing them a platform to selll their produtcs in a new avenue - and saving one of thei biggest money-makers (Office) just shows how out of touch they are with economics. They used to be an 800 pound gorilla 30 years ago, and still can't get over the fact that's no longer true. And desperate to maintain their arrogant dominance of all they deal with.

Reality will set in some day. Either for them, or for Apple. It's too early to tell at this point. But I suspect the dinosaur will fall.]]>Oct 29th 2007 4:24PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:26PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 5:03PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.gamasutra.com/php-bin/news_index.php?story=14180 Check that out, looks like Lions Gate has made more from XBLM than NBC with iTunes.]]>Oct 29th 2007 5:06PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
There's a difference between revenue and profit.
Hollywood accounting in full force here.


Tossing $15million away because they think they're going to make $15million in ad profit streaming video over some under hyped website. I thought the whole purpose of buying shows off itunes was to watch them on the subway, plane, train.. places that don't have wifi or streaming... this will bite NBC in the end.]]>Oct 29th 2007 6:38PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 30th 2007 3:54AMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:13PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:37PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Sometimes you have to look at the whole picture...]]>Oct 29th 2007 4:59PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:58PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Zucker may know a bit about traditional TV, but seems a bit lost on how to help universal survive in the digital age.]]>Oct 29th 2007 6:42PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:08PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 8:20PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:14PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:10PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:13PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:14PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 6:03PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:10PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
I'm still amazed people will pay anything for a tv show to be honest.]]>Oct 29th 2007 4:12PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Apple fever soon over?]]>Oct 29th 2007 4:12PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:18PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/23 != 30 ]]>Oct 29th 2007 4:38PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
2007 - 1984 = 23
23 != 30 "

Obviously, you forgot the value of the exclamation point, which is 1.30434.
]]>Oct 29th 2007 4:53PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:59PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 10:01PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 30th 2007 12:03AMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
The only reason I bought an iPod was so I could buy restricted-use compressed quality episodes of NBC tv shows for $2 each.

Not.]]>Oct 29th 2007 4:11PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Hopefully the EU will soon blow the separated iTunes stores apart and allow free access to paid content]]>Oct 29th 2007 5:18PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Google survives (handsomely) solely based on this principle (plus a few deals to use their system and some side deals).]]>Oct 29th 2007 4:12PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.coolest-gadgets.com/20061102/how-itunes-saved-the-office/

How iTunes Saved The Office

The Office is one of the best shows on network TV. It’s clever, witty and very funny. But according to the Nielson ratings, The Office was a dud. The ratings were so bad that NBC almost canceled it before the end of its first season. But since NBC owns and produces The Office, they had nothing to lose by posting it in the iTunes Store. At the very least, NBC thought they might make a little money on iTunes before canceling the show. But once episodes of The Office were available online, they became an iTunes overnight best seller. The Office had a huge fan base and the low Neilson ratings were basically just a lie.

Angela Bromstead, president of NBC Universal Television Studios, had this to say in Newsday:

“I’m not sure that we’d still have the show on the air” without the iTunes boost… The network had only ordered so many episodes, but when it went on iTunes and really started taking off, that gave us another way to see the true potential other than just Nielsen. It just kind of happened at a great time.”

-------

In other words, the worth of your programming on iTunes was bigger than that $15 million in revenue, Mr. Suc... uhh Zucker.]]>Oct 29th 2007 4:15PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
It may not have earned NBC more than 15 million DIRECTLY, but it made a dent in improving the programming on their network, and INDIRECTLY make them millions in the traditional distribution method through advertising revenue, as the better content is noticed by viewers and the trusted Nielsen "shares" then reflect this shift.

The next "Firefly" might actually survive...]]>Oct 29th 2007 4:38PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 6:47PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 7:47PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Zucker sunk NBC U into the ground anyway. He's from the old school and doesn't think that loss-leader economics applies to media distribution. He's wrong. Apple proved it. What a dolt.]]>Oct 29th 2007 4:16PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Gee, that certainly goes along with all the revenue you guys made off of Zenith, Magnavox, Sony, Samsung and everyone else who made TVs that showed your content since 1948....oh wait...]]>Oct 29th 2007 4:40PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
I can assure him that when I bought my MacBook Pro, iPod, iPhone, and Mac Mini, watching some crappy NBC show was the furthest thing from my mind.]]>Oct 29th 2007 10:32PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:25PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:27PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:27PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:27PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Yeah...I'm sure the reason people were clamoring for iPods was to watch reruns of The Apprentice. Are you kidding me?]]>Oct 29th 2007 4:27PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 7:15PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/Oct 29th 2007 4:27PMhttp://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/http://www.engadget.com/2007/10/29/jeff-zucker-says-itunes-deal-only-netted-nbc-universal-15-milli/
Instead of chasing dollars, why don't they work on building a strong digital following and then worry about making money.

SUre, $15 mil is nothing to sneeze at for one of the Big 4, but it's not bad for a start.]]>Oct 29th 2007 4:28PM