Activision hits Q2 financial high, Guitar Hero fuels sales
Activision posted financial results for its second quarter ending September 30th, highlighting a 69% increase in revenues over the same quarter from last year -- an improvement of $318 million. The publisher's net income was only $700,000, better than the $24 million loss experience this time last year. And yes, it can thank Guitar Hero for most of it, now and in the future.
The Q2 results were driven by Guitar Hero Encore: Rocks the 80s and (unfortunately) Transformers. Robert Kotick, CEO of Activision, says that the quarter saw net revenues at their highest in the "company's history." Now, as nice as Q2 was, Q3 is expected to be a show stopper. Revenues are expected to break $1 billion due to the release of Guitar Hero III: Legends of Rock and the buzz surrounding Call of Duty 4.
