Riley noted that until November 2006 it was NPD policy not to share data. Following a flood of media requests and some internal conversations -- with no push back from manufacturers -- the data had become an expected part of almost every video game site's monthly news cycle for a year. As long as console makers give the green light, NPD won't have a problem continuing to share the data. What a fantastic situation this puts the console manufacturers in, and what a great opportunity it will provide for spin (more than usual, anyway) when the facts aren't available for counter-spin. There's always a hunger for this data and if the NPD isn't going to give it up, people might just turn to less reputable sources.