Sony Ericsson announces plans for PlayNow Arena service

It sure looks like Sony Ericsson is keeping itself busy these days, with the company now following up word of its latest hardware with an announcement of its plans for its upcoming PlayNow Arena service. That, as you can probably guess, is an upgraded version of the company's existing PlayNow service, although it seems that it'll be a good deal more than just a music service. There will still be plenty of goodies on that front, however, including the TrackID service mentioned on those new handsets, which'll let you identify a snippet of music off the radio and then grab it straight off the PlayNow Arena service. Even more interestingly, Sony Ericsson says that Arena will be an "open multimedia platform" that "welcomes everyone," which it says will lead to an even wider range of games and other "mobile entertainment experiences." It also promises to be compatible with a "wide range" of Sony Ericsson phones, although the company isn't getting much more specific than that at the moment. Expect to hear plenty more in the coming months, however, with the service itself set to roll out in "selected markets" in the second quarter of next year.

[Via LetsGoMobile]

[Electromodo @ Nov 7th 2007 1:01PM]

"...which'll let you identify a snippet of music off the radio and then grab it straight off the PlayNow Arena service..."

That would be so useful!!!! several years ago when I listened to radio a lot... I even had an Ericsson phone that time...

Now I believe I will skip.

Nice service though.

[Mel @ Nov 7th 2007 2:35PM]

PlayNow...isn't that George Costanza's company where he was faking his handicap and they desperately tried to make him quit?

[Kal-El @ Nov 7th 2007 8:53PM]

Yeah, that was the first thing I thought when I saw this headline. The second thing I thought was that the service was abbreviated 'PNAS'