With a number of popular properties dominating the massively multiplayer arena and a few more on the way, NCsoft already makes a very strong case for being the most important publisher in the MMO genre. If a recent conversation between NCsoft CEO Geoff Heath and MCV are any indication however, this is only the beginning for the South Korea-based company. Heath indicated that they have plans to double their European development capacity over the next eighteen months as part of a push to get an unnamed project on the Playstation 3 by Christmas 2008. As if that wasn't juicy enough, he revealed that CoX, which they only recently acquired, is due for an expansion as well.

What's there to say but, "woah!" While CoX fans have hardly been led astray with the thrice-annual Issue release schedule, it's both great and terrible news to hear that a true blue expansion is coming their way. If NCsoft wants to do this correctly, they'd better deliver a serious amount of new content to justify charging for what has been free for the last several years. And as for the goal to get a PS3 game on store shelves by winter 2008, what's with that? Hopefully it's not of the sort that we just have to have, because honestly, who owns a PS3 these days? If we had to take a guess though, we'd probably wager that Guild Wars would be making the jump. It's anybody's guess at this point though.

This article was originally published on Massively.