Disney making online game based on the movie "Cars"

According to the San Fernando Business Journal, Disney Online plans to release a virtual world game based on the hugely successful 3D-animated film Cars.

Disney sees this as a way to keep kids invested in the franchise "for years to come" even without a sequel on the horizon. The article also says that Disney plans substantial future investments in these sorts of projects because they've had success with other titles like Toontown Online and Club Penguin.

While games like this don't usually get as much attention from the gaming media, they're arguably no less successful or lucrative than games like EverQuest II.

[Via Worlds in Motion]
This article was originally published on Massively.