http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/ Engadget Comments for London's Heathrow Express to get half-kilometer-long LED video display http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:07PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
Unless, of course, you REALLY like the M4.

Timothy]]>Dec 3rd 2007 4:37PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:09PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:10PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:11PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:07PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:17PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:23PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
But hanging a display inside the car would work too. :P

]]>Dec 3rd 2007 2:27PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:49PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:33PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:51PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:57PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 4:12PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:39PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:43PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:44PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:52PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
The advantage there was the ads were animated. About 15-30 seconds worth of silent, moving pictures ads for Target, or Honda when I was riding that train regularly.]]>Dec 3rd 2007 4:17PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:40PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:30PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
There IS a London Underground line serving Heathrow, it is part of the Piccadilly line, but the LED sign is not part of this.]]>Dec 3rd 2007 2:47PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 2:52PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:01PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 3:16PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
I have experienced the static version on the Heathrow express and while is should reach a healthy target audience (ABC1 Male 35-50, avg. business traveller), when i myself have been on the train i have never seen anyone spot it! Maybe with the brighter LED setup it may attract more attention. ]]>Dec 3rd 2007 3:34PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 4:47PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 4:51PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 5:04PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
This sucks, the service is expensive enough that passengers deserve at least to be left in peace during the journey. I stopped using it because of the very high cost and the unwelcome TV broadcasts.]]>Dec 3rd 2007 5:16PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 5:36PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
and the tv that does play is pretty quiet and is not advertising but random tourist information.

just so everyone knows, that HEX does offer the quiet car(s).

its a great service no better way to get into Paddington.]]>Dec 4th 2007 4:20AMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
Regarding the "high priced" comments...

Sure, it cost about 1 quid a minute (₤15.60 for a 15 minute train ride), but would you rather pay triple that and take a black cab and get there in 1/2 hour? Sorry, that logic doesn't make sense to me. I'd rather pay the HEX price for the convenience and time savings every day.]]>Dec 4th 2007 6:50AMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
The ad was for Windows Mobile]]>Dec 3rd 2007 6:04PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 6:06PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
]]>Dec 3rd 2007 6:25PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 7:49PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/Dec 3rd 2007 9:38PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/The LED ads ran for (if I remember) around 15 - 20 seconds, and looked pretty good.

The time synchronization however gradually got worse & I have not seen it in use since sometime in 2004. Perhaps the sensors for the train speeds were failing & not maintained.]]>Dec 3rd 2007 10:31PMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
They were around for a short while at the beginning of the year, but I haven't seen them since.

They looked cool, crazy to see something out of the windows when in the subway.]]>Dec 4th 2007 9:44AMhttp://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/http://www.engadget.com/2007/12/03/london-underground-to-get-half-kilometer-long-led-video-display/
Here's how it looks:
http://www.youtube.com/watch?v=I5ZblRnrRRw

and the company (flash only):
http://www.sidetrack.ca/
]]>Dec 4th 2007 2:45PM