Motion-sensing Britepack: the craze is still on

You only thought light-up gear was so last century. As fate would have it, kids aren't tired of rockin' blinky apparel just yet, and Tomorrow Incorporated is looking to take advantage of the lingering fad. One-upping the LA Lights kicks that once ruled the hallways, the Britepack book bag ($39.99) sports a semi-circle of LEDs that light up in a pre-determined pattern each time a step is taken, and they automatically go dormant whenever it detects that class is in session (read: it's sitting idly). Apparently, these packs will even be available in wheeled (oh noes) and non-wheeled versions, and while a couple colors look to be available as we speak, you can look forward to a host of "add-on accessories" to land next year. As much as we'd like to think that these just won't take off, we doubt TI will have a tough time moving its inventory.

[enzo @ Dec 6th 2007 10:04AM]

I'd kill for a pair of those old LA Gear blinking sneakers...

[Beddoes @ Dec 6th 2007 10:25AM]

I remember my LA Lights, fell in a swimming pool with them on and they still worked!

[Little Janey Tanenbaum @ Dec 6th 2007 10:31AM]

That kid is winking at me! He so made me blush, with his super-cool backpack

[Archietype @ Dec 6th 2007 10:48AM]

I'm not sure I'd want a backpack thats so bright it makes my eyes hurt if that promo pic is anything to go by.

[Shane @ Dec 6th 2007 10:50AM]

Haven't you heard? The light up sneaker fad was replaced by sneakers with wheels on them.

[ZeroCorpse @ Dec 6th 2007 11:07AM]

Now, if they could only get a sneaker with lights AND wheels. . .

As for the blinky backpack, I wouldn't mind one myself. I ride a bike 2/3 of the year and you wouldn't believe how many people miss my headlight, flashing taillight, and reflectors on the bike itself. A backpack that flashes might make them see me.

Of course, I could just get a flashy taillight and rig it to my own backpack.

[Derek @ Dec 6th 2007 4:31PM]

If they missed them, how are you still able to post?

[SireB @ Dec 6th 2007 11:11AM]

Nice Thizz-face on that kid. YAY AREA!

[Eddie @ Dec 6th 2007 12:16PM]

Sounds about right that a kid from the 408 would be reppin this, have a kid from union city or hayward jack him for his brites.

Bring back the LA Gear sneaks!

[Ryan Pierce @ Dec 6th 2007 12:11PM]

Maybe one day I can be as bad-ass as he is...

[kevjohn @ Dec 6th 2007 12:30PM]

Isn't this the anti-kidnap gear they made those little scamps from South Park wear?

[Jon @ Dec 6th 2007 12:50PM]

"...just won't take off..."

Funny you should say that. I bet these backpacks won't be very popular as carry-on luggage.

[Andrew @ Dec 6th 2007 1:39PM]

The kid looks constipated.

[Bostig @ Dec 6th 2007 2:26PM]

Looks like that kid is in some sort of poltergeist/Windows XP background mashup, he should stay there so he doesn't get the LEDs beaten off him at school.

[klew @ Dec 6th 2007 2:58PM]

Come on, how is the kid supposed to escape the bullies when the dang thing reveals his hiding location?

[skhawaja @ Dec 7th 2007 5:48AM]

The dollar store already has blinky lite things, everywhere, at the checkouts even - why the hell do kids need $40 backpacks? I smell sales victims