It took 'em awhile, but sure enough, Penthouse is forging ahead into the HD marketplace in a big way. If you'll recall, Playboy made a move of its own last year, but now New Frontier Media is announcing the launch of the "first ever US adult VOD [channel] in high-definition" with PenthouseHD. Reportedly, the SD service (PenthouseTV) will be available to some nine million American households, while the HD counterpart is available to over two million homes. Interestingly, we're not told exactly what carriers are offering it, but those interested can certainly call up their EPG (or respective provider) to get the low-down.

[Via BroadcastingCable]