Tretton went on to tell The Mercury News that he would never "suggest what software publishers should price their software at," thinking it equally inappropriate for them to put a price on hardware. The point is certainly valid, but it misses the fact that both parties require each other to be successful. It's a nasty Catch-22 the PS3 currently and very visibly finds itself in: Software publishers need an audience to purchase their multi-million dollar games, and hardware manufacturers need said multi-million dollar games to attract hardware buyers. Until the situation finds better balance, you can expect more shoddy PS3 ports and fewer Uncharted gems.
Though Bobby Kotick's heart was in the right place (his wallet), Tretton thinks a change in perspective would do him some good. "I don't know, maybe he should design a platform." Hey now, let's not give the Activision Blizzard behemoth any crazy ideas!