The ESA has found a familiar home for the 2008 E3 Media & Business Summit: the Los Angeles Convention Center. The reunion of super structure and trade show follows an ill-considered retreat to Santa Monica, which played host to a mind-bending E3 this year
– how can one thing be scaled way down, yet spread so far apart?
But the reestablishment of a centralized location for the event doesn't mean a resurrection of old ways. E3 2008 will retain the 'intimate' structure of this year's gathering (in other words, the ban on GameStop regional managers and booth babes is still in effect). The emphasis will be on "press events and small meetings with media, development, and other key sectors," confirmed the ESA in a statement today. So, the new formula: (confusion/distance) + (disorganization*cell phone bill) - shuttle buses = E3 2008.
E3 is scheduled for July 15-17, 2008, and, like last year, attendance will be by invitation only.