The interesting part about this latest debate is that it has become a larger discussion about what is considered cheating. Most people would probably say that cheating is breaking the rules. Paying someone else to level your character or to give you gold for RL money is currently viewed as "unfair."
But if receiving money you didn't earn is in-game is cheating, does that extend to farming for gold with your main to give to your alt? What about having your higher level friends run you through a loweer level dungeon quicker? Isn't that powerleveling? What about twinking? Did your alt "earn" those items?
For many, I think the distinction is whether RL money is involved. It's acceptable to send gold to your alt because you main earned it, but it's not fair to buy gold because you are using your RL cash to get ahead in a game.
So if using RL resources to get ahead is cheating, what about people who are rich with time? After all, the principal mechanic for MMO progression is time spent playing the game. Aren't people with enormous amounts of free time using their RL resources to gain an unfair advantage of those who have limited play time?
Where is the line between cheating and working within the game rules to get the most out of your game time? And how much RL can developers expect to keep out of their games in the interest of "fairness"?