They're also quite serious about the PvP nature of the zone. Jeff Kaplan is quoted as saying 'in no way, shape or form will we support PvE players in [Lake Wintergrasp]'. This would seem to address one of the big vulnerabilities that WoW has in the face of Warhammer's upcoming launch. Dedicated world PvP areas is a feature players have been asking after for some time. It will be interesting to see what player reaction will be to all this PvP love.