The most notable winner was Nintendo, which got a coveted "game controller innovation" Emmy for its Wii and DS systems (because, really, why narrow it down to one? Since when have awards been about exclusivity?). Nintendo won a similar award for the NES d-pad last year, and used the repeat performance to talk up "even more exciting control innovations from Nintendo in 2008," such as Wii Balance Board and the Wii Wheel, in a press release. Color us skeptical that either of these will have the impact of the d-pad, but still ...
The other game-related awards given were notable mainly for their expansive view of video game history. Recent games like Second Life and World of Warcraft shared billing in their wins with classics like Quake and Pinball Construction Set in this year's awards. That's cool and all, but ATAS really showed its old-school gamer cred by giving a "Handheld Game Device Display Screen Innovation" award to the Atari Lynx, of all things. Way to keep up with the times, TV industry. Hey, how about, at our next awards show, we return the favor by giving special awards to All in The Family and "Color TV," the latter for "outstanding use of color in a cathode ray tube device." Wouldn't you all feel special then?
We'd also like to call out "The Awards for Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers)," which should win its own award for "most amazingly specific award category in the history of mankind."
A complete list of 2007's game-related Emmy's below the break.
The Awards for Outstanding Achievement in Advanced Media Technology for Creation of Non-Traditional Programs or Platforms:
MTV's Virtual Laguna Beach
The Awards for Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers):
The L Word in Second Life
Showtime Networks/Electric Sheep Company
The Awards for Game Controller Innovation:
The Awards for Handheld Game Device Display Screen Innovation:
Football & Auto Race
The Awards for User Generated Content - Game Modification:
Electronic Arts (EA)
The Awards for Physics Engines:
The Awards for Development of Massively Multiplayer Online Graphical
Role Playing Games:
AOL-Time Warner/Stormfront/Ubisoft/TSR-Wizards of the Coast
Sony Online Entertainment
World of Warcraft
The Awards for Visual Digital Content Creation Tools and their Impact:
Autodesk 3ds Max