Please stop having Blu-ray sales. Your attempts at making us build our Blu-ray libraries have been devastating to our wallets. Sure, you keep on adding more movies every time you have a sale, but we'd love it if you'd stop tempting us. Right now, your 50% off sale makes many of these Blu-ray discs cost the same (or less) than their DVD counterparts. Will you continue torturing us once HD DVD is officially declared dead?