horrifically ignorant segment on Mass Effect, publisher Electronic Arts showed it is not about to go quietly into the night. Kotaku obtained a letter sent by EA VP of Communications Jeff Brown to Live Desk with Martha MacCallum producer Teri VanHorn, asking her show to set the record straight on "serious errors" made by the program concerning the game.
Shown in excerpts of the letter, Brown cites specific lines from the segment (hint: something to do with "full digital nudity" and sex) and explains why they were wrong -- and if you've played through Mass Effect, you know full well how wrong they were. Cited, too, are comparisons to the more sexual content found in less-castigated primetime television such as Fox's own Family Guy and The OC.
Said Brown about the four people who concluded the show: "They have had zero experience with Mass Effect and are largely ignorant about videogames, the people who play them, and the ESRB system that governs their ratings and sales." Watch the video again and see for yourself.
The letter concludes, "This isn't a legal threat; it's an appeal to your sense of fairness. We're asking FNC to correct the record on Mass Effect." Niceties aside, it's great to see EA stand up for the industry and flex its muscle. Gamers have shown much less restraint, bombing segment specialist Cooper Lawrence's book into low ratings oblivion on Amazon.
[Via GameDaily; thanks to everyone who sent this in!]