http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/ Engadget Comments for ZAP revives hundred-year-old Detroit Electric brand http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.popularmechanics.com/automotive/new_cars/4248082.html?series=19]]>Feb 7th 2008 12:12PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 12:12PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
Anybody who has seen or used a "Detroit electric" car is long dead so why the effort?]]>Feb 7th 2008 12:14PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 12:23PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
Marty Neumeier defines a brand as:
"A brand is a person' gut feeling about a product, service or company"]]>Feb 7th 2008 12:57PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 5:39PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 9:48PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 12:15PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 12:55PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 12:20PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 6:14PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 12:36PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 2:05PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 9:28PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
Now call me when you market an electric car for under $15,000

]]>Feb 7th 2008 12:51PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 1:22PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
Interestingly this could be helpful.

It may convince the patriots that an American company is doing electric, and they should buy and support it, and it even says Detroit Electric to boot, all homage and patriotism bundled perfectly.]]>Feb 7th 2008 2:18PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/]]>Feb 7th 2008 3:00PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 5:05PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 9:29PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
Someday, one of these ventures is going to produce something of interest.]]>Feb 7th 2008 3:22PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 4:15PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
I don't think it was really Zap's fault that it cost them $25k to sell a Smart ForTwo here.]]>Feb 7th 2008 5:23PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/Feb 7th 2008 5:33PMhttp://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/http://www.engadget.com/2008/02/07/zap-revives-hundred-year-old-detroit-electric-brand/
These cars are going to have a hard time coming to market due to regulatory hurdles and manufacuting costs.

I would cross my fingers that's we'll be seeing these cars on the road in the near future.]]>Feb 7th 2008 5:42PM